Similarities between Steve Jobs & Ramdev Baba

By Nilesh Pawaskar → Tuesday, 28 March 2017
Similarities between Steve Jobs & Ramdev Baba
Baba Ramdev, Patanjali

Steve Job, Apple


Can Patanjali can be global brand like Apple

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… 

The point is, Think Different.

Steve Jobs & Ramdev Baba represent a brand. Yes its kinda obvious, but a similarity to begin with. A generation of users follow them. Not all Apple products are great in design, nor every Patanjali product is “ayurvedic”.
Par followers ko kaun samjayee they will buy Apple for design & Pantanjali for ayurveda!!! The impact they have can never be overestimated.
Let’s get into the details...
1. Marketing.
Marketing is about generating demand. Generate demand kaise?
CRYSTAL CLEAR CRISP COMMUNICATION, is the answer.
It’s a complicated and a noisy world. So in this noisy world, brands have to be really clear communicate what they want us “consumers” to know. Thus
  • Apple = Design.
  • Patanjali = Yoga.
So the similarity is they have been able to create strong values & associate ONE WORD with the brand. The communication is so effective that both Jobs and Ramdev Baba reinvented products that were already available in the market, and got consumers to think they had never seen anything like them before.
2. Personality.
Both are charismatic, confident, great stories tellers with fabulous presentation skills.
They have a legacy. Steve jobs had Keynote presentations, with product launches. Baba on the other hand has a dedicated TV channel. Here Ramdev Baba might be more similar to Oprah. :)
When it comes to fashion. Both are ICONIC.
The black polo neck and the saffron robe are inseparable parts of their bodies. Any one wearing the same clothes are "me-too".
Both, rock star like personalities.
3. Engineering the POP – Culture.
That’s my favorite advertising maxim. Just look at them.
The iconic popular status they both have and will be having in the future. Very few entrepreneurs have managed to accomplish such iconic status. They are never selling a products, they are always sell a story. It’s a cliché, but life is about cliché’s.
The story of “Great Design” or “ Patanjali ka Ayurveda”. If you dig deep in the story you will find that its somewhat distorted. Take for example the recent Bluetooth earphones in my opinion is a dud. Also not all products of Patanjali are ayurvedic.
The story is always consistent. The brands POPULAR.
4. Products. 
Commodity is a commodity is a commodity.
Shoe is a shoe. Computer is a computer. Toothpaste is a toothpaste. Phone is a phone. But Wait.
If you don’t have an iPhone you don’t have an iPhone.
Similarly, If you don’t have Dantkanti you don’t have Dantkanti.
As marketers we are always struggling to differentiate our products when we have nothing to differentiate. USP, quality, packing and all the marketing jargon goes for a toss.What matters is the impact the brand creates in the market place.
Both brands under discussion has IMPACT. Apple is the most valued brand in the world. Patanjali is literally giving every FMCG player in the market a run for the money.  
5. Turn consumers into Evangelists.
“Aree tu dantkanti use tho kare dekh, abee mere daat dekh ek dum clean.”
“Macbook Pro bro, look at the UI.”
If you have heard those, you might have heard many more. That’s what iconic brands do right, they not only sell products, they create a subculture and a lifestyle. They create advocates, sponsors and fans of the brand. People tattoo the brand logo, I am yet to see a Patanjali tattoo. If you spot one do let me know.



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